Link Exchange is one of the easiest and basic forms of cross-promotion possible.

Advantages of Link Exchange:

- Increased direct traffic to website
- Increased pagerank on search engines such as Google
- Increased results in natural search marketing
- Interesting content for the website or the blog

Websites wishing to perform a link exchange just need to agree on where to do place the link exchange and how long the link exchange will last (link exchange can last for ever).

However, there are some pitfalls in link exchange.

Specifically, websites engaging in too much link exchange can be considered as link spammers. Not only does it look ugly, excessive link exchange could also lead to a diminished pagerank. Which off course is not the purpose of a link exchange.

IntroNiche would recommend having no more than five link exchanges per page.

Next to that, IntroNiche would also recommend only to exchange links with websites or blogs covering the same niche market or target group as your website or blog does.

Highly relevant link exchange will not put off your customers and therefore not be considered as harmful link exchange.

To perform a link exchange on IntroNiche, just post a classified on the platform. Indicate you're willing to do a deal in blog or website space and write in the title that you want to do a link exchange or write in the text that you want to do a link exchange.

We hope this article helps in forging a good link exchange and wish you all the best with the link exchange.