Joint venture marketing is quite similar to strategic alliance marketing.

You could easily say that joint venture marketing is just a synonym for strategic alliance marketing.

And honestly, that wouldn't be far from the truth.

But as joint venture marketing and strategic alliances are both rather important on IntroNiche, it makes sense to elaborate further.

Both joint venture marketing as strategic alliance marketing mean the forging of a marketing partnership between two or more businesses comprising the joint creation of a new company (a joint venture) or product for mutual profit, often targetted at the same niche target group.

Joint venture marketing however is more used in the vocabulary of internet marketeers.
Indeed, internet marketeers often talk about joint venture marketing, joint venture alliances or jv marketing or jv alliances - jv being short for joint ventures.

This is sometimes a bit problematic as these joint venture alliances or jv's referred to are actually often basic forms of cross promotion or cross marketing like link exchanges or banner exchanges.

Link exchanges or banner exchanges is not - I repeat not- joint venture marketing as nothing new is jointly created - it's just an exchange of marketing ressources such as URL links and banners. Which as such can be quite beneficial for websites and blogs but therefore not directly joint venture marketing.

Strategic alliances is not mentioned in the internet marketing community the way joint venture marketing is.

For the moment, strategic alliances is the preserve of large coporations managing joint concepts, products or investments.

But, repeating the previous point, joint venture marketing and strategic alliances are basically synonyms, albeit used by different communities.

We hope this explanation sheds more light on what joint venture marketing and strategic alliances are.

It should also be stresses that academic circles also like to use the term brand alliance.