Cross-marketing is about finding the right partner to exchange and pool marketing resources. We can talk about cross-marketing for days. But essentially, it’s about companies associating for mutual gain in marketing and advertising.
 
Regrettably, cross-marketing is not top of mind with most marketing managers. Which is why we started this project to ensure cross-marketing becomes a viable option for any marketing campaign, irrespective of company size.

Large companies need a tailored approach that fits their current business strategy. Because of its importance, it is often entrusted to skilled marketing agencies. IntroNiche serves as a consultant to both the agencies and the corporations to ensure that the right cross-marketing partner is found.

To serve small to medium sized business, IntroNiche created three platforms that allow startups, SME’s  and so called “mom and pop” stores to advertise details respectively about their customer network, products and web site. The goal of course is to attract matching companies that are interested in a cooperative marketing action.