Mesh-box, a leading blog on marketing cooperations, is conducting a survey on marketing cooperations and their impact in this economic downturn.
The study is mainly aimed at German firms, yet still relevant for non-german firms as well.
I'm willing to be the outcome of the study will show a strong increase in marketing cooperation interest. But then again, I'm a believer.
After all, one of the first things in a downturn to get slashed is your marketing budget.
A marketing cooperation can provide a quantum of solace here.