I stumbled on this great post by Nancy Sager from Marketing M.O.
It can basically be summarized as cross-promotion or joint-venture marketing 3.0., advanced class.
Enjoy! And feel free to apply these ideas on Introniche.com!

"Distribution channels for services: Big ideas, big payoff"

Last week James talked about the unglamorous but important topic of distribution channels. It’s one of the “4 Ps” (“placement”), but many marketers and smaller companies don’t think about it as often as they should.  And it’s potentially the most important strategy in your arsenal. 

When you sell a physical product, it’s easy to keep distribution strategy and channels at the top of the priority list.  You may have a direct sales team, a network of resellers & VARs, a retail presence, a catalog and/or an e-commerce website.

But what about distribution options for intangibles like services?