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ingredient differentiation luxury cars
Ultra-luxurious ingredient co-branding: Hermès and The Bugatti Veyron
"Why does a $1.7 million car need a deluxe edition?" asks the WSJ journalist quite pointedly. Apparently the customers of luxury carmaker Bugatti expressed a need for more customization of their already pricey toys. Therefore the compancy decided to partner with French luxury brand Hermès to create customized versions of the car, with hand-made leather interior. This increases the price tag to an astonishing $2.4 million.
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