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co-marketing
Some innovative Microsoft products: it's hip to be square
Even geeks are not above herd mentality. Everybody loves Twitter, Apple & Google.
Everybody likes to bash Microsoft. Microsoft is always too late, too monopolistic, too expensive, too square...Yaddie yaddie da....
Anyway, because I now manage the Microsoft Belgium account at McCann Erickson,
I thought it to be a good idea for McCann to check out the latest Microsoft products.
And we found out it's hip to be square.
How to write killer cross-marketing classified ads
I must have reviewed a couple of hundreds of cross-marketing classified ads untill now.
Time to share some best practices I've spotted:
Clear title - Specific cross-marketing offer - The right categories, with moderation
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