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An introduction to IntroNiche

IntroNiche is a classifieds platform for niche marketing barter deals.

 In plain english that means that companies targetting specific niches will be able to find other companies targetting identical or other relevant groups. The companies can then contact each other to see if they can make co-operate in their marketing efforts, most likely through barter deals.

IntroNiche's service should specifically appeal to entrepreneurs & marketeers, especially those with all ready a strong internet presence or ambition.

Top things to do in january for a small emerging business

From the self proclaimed king of Chaos, some nice things to do:

  • Plan the year ahead (if you haven't done so already in december)
    • Set two major targets for the year
    • Choose four to five major moments in the year that should help you achieve the targets
      (campaigns to be launched, milestones to be reached...)
    • For every milestone, define the preparations you need to do
    • Put all on a nice calendar - break everything down by weeks and months

Online marketplaces - best practices

Craiglist.com - the classic example of a local classifieds website, thinking global. Great community atmosphere on a no frills utilitarian website.

Definition of targetting criteria for niches (work in progress)

The niche marketing barter deal marketplace is not going to work if companies can't define their niches properly.
Because everything starts with a proper definition of your niche. Once you know that, you will be able to see which companies match your niche.

Here are some of the main niches:

Niche marketing company start-up looking for partner

Marketing Barter Platform looking for partners.

IntroNiche is a Brussels based start-up about to create a classifieds platform for niche marketings barter deals.

About Sam Desimpel - IntroNiche

I'm thirty something. I used to work for eBay. I live in Brussels, Belgium.
When I took my sabbatical, I came up with the idea of IntroNiche.
On this blog, you'll see the evolution untill the go live date.
Any questions, contact me at sam.desimpel at gmail dot  com

Why I’m starting up a company

When I managed the collectibles & entertainment categories at eBay, I did a lot of barter marketing.

This means that I looked for companies targetting the same niche targets as I did - collectors's, gamers, music and movie buffs... In a lot of cases, these were existing online portals or offline tradefair organisers. 

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