Ok, I know, this is already more than a year old. But a little recycling doesn't hurt right?

This is a TV commercial from Toyota that starts with what looks like some normal World of Warcraft in-game action. Suddenly one of the characters summons up a Toyota SUV and starts trashing monsters. Great video, especially because it looks so real.

Anyway, if anyone would ask me about a good example of co-promotion, this would be it. If Toyota was looking for a young, 20-30 year old, male audience, they probably created the right partnership. The fact they linked up a car brand and a video game also created quite a lot buzz: the YouTube video (and its duplicates) attracted more than 4 million views.