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IntroNiche reviewed on Mashable - we're the back scratching ad network!

For the "surprise surprise..." category.
Ã‚Â
IntroNiche gotÃ‚Â covered last week in MashableÃ‚Â by Kristen Nicole.Ã‚Â

Basically, it made my day sinceÃ‚Â you don't getÃ‚Â reviewed everyÃ‚Â day byÃ‚Â one of the most popular web 2.0. blogs.

I'm also really glad Mashable hit the spot on a couple of essential points.

First of all, the IntroNiche cross-promotion will make or break on critical mass.
It's not going to come overnight but I'mÃ‚Â confident we'll get there.
Mashable reviewing us will obviously help over time too ;-)

Ã‚Â Secondly, cross-promotion is basically "back scratching" translated into marketing.Ã‚Â
It's one of the finer points in human nature to return favours.
As such, IÃ‚Â believe cross-promotion and cross-marketing are natural reflexes which
will benefit from a platform.

Thirdly (andÃ‚Â here MashableÃ‚Â is the first blog to stress this) the IntroNiche platformÃ‚Â
allowsÃ‚Â for bartering because of it's classifieds format. This is indeed a crucialÃ‚Â point.
Quoting Mashable: "No matter how small the favor, thereÃ¢Â€Â™s always a way you can work
with somebody so that you can both come out ahead. What those benefits express on each
end, however, often comes down to your bartering skills and what you have to offer."Ã‚Â
I always believed that barter onlyÃ‚Â worksÃ‚Â whenÃ‚Â people can negotiate directly on what both
parties should offer - hence my preference for the classifieds format which allows for the
most direct contact possible.Ã‚Â Off course, we'll have to see whether it all works out in the end
but I'm quite pleased Mashable and yours truely see eye to eye here.

Fourthly, Mashable also commented favourably on the navigation systemÃ‚Â IntroNiche got on
the left hand side. Many thanks here as well,Ã‚Â we've been working hard on this as we believe
this will beÃ‚Â crucial to find the right partners. The best sites are not the one's with the nicest graphics
but those with theÃ‚Â fastest intuitive navigation and usability.

Fifthly,Ã‚Â Mashable suggests we install some kind of feedback system where people canÃ‚Â rate each
other on the execution of the cross-promotion deal. I've always been hesitant to introduce thisÃ‚Â
system from day one, yet I'll take into account. After all, I used to work at eBay - so I'm pre-pgrammed
to like feedback systems. The essential part of trust - the ability to contact somebody directly to talk things over -
is however already in place.

So generally speaking, a nice uplifting review from Mashable. Now awaiting the first cross-promotion
classified from Mashable. Maybe we could do a link-exchange? Hold on, we just have!

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