IntroNiche aims to be one of the main cross-marketing resources on the web. The project was initiated by Sam at the start of 2008.

Sam negotiated a multitude of cross-marketing deals at eBay and realized that this marketing technique is underappreciated by marketing companies and advertisers.

While experimenting with the IntroNiche platform and collecting information in his blog on cross-marketing, Sam works for McCann Erickson to continue his passion for marketing & to fund this project. To allow him to combine McCann & IntroNiche, his former eBay colleague Wouter (pronounce Walter) has agreed to help out with the nerdy stuff. It takes two to tango they say.

IntroNiche offers cross-marketing advice for the corporations and marketing agencies of today. Larger companies and accounts will benefit from the McCann Erickson worldwide network, while smaller companies can be helped on the occasional freelance basis and on the platforms.

Please browse our website to find more information on what we do, what other people wrote about us or contact us today for personal answers to your questions.

We support the market of small to medium players through three separate platforms that focus on classifieds for product distribution, traffic exchange, and database synergies.