Bartering services has been around for a while

Bartering services is not entirely new.

People have been bartering products since time immemorial.

And they've been bartering services as well.

You scratch my back, I scratch your back is an old age example of barter services.

IntroNiche allows companies to barter services in the marketing field on it's marketplace. We're not called the back scratching marketplace for nothing!

This could range from bartering consultany and information to sales and salesforce in exchange for marketing exposure like a or website space.

That's because bartering services makes sense

Bartering services should make sense for your business off course.

It would be unwise to engage a barter services deal between partners of unequal standing.

I would never barter services with a company that does not have the same standards in it's service provided that I have.

If you barter services such as search engine optimisation, advertising, general marketing and strategy consulting, insights in the working of the marketplace and so on, they need to be quality services. If not, why barter services at all?

If the services barterted can be measured appropriately

Another difficulty in a good barter services deal is measurement of the quality and the quantity of the services bartered.

It often makes sense for the companies bartering services to appoint a third party who can judge and control the quality and impact of the services bartered.

A good barter services agreement should also include stipulations on the nature, the timeframe and the desired outcome of all services included in the barter deal.

Where possible the services bartered should include a good way to estimate the cost of the barter services. For instance, an hourly tariff for the services I barter for.

It's true that it's easier to barter products then it is to barter services.

But with the right agreement on barter services and a clear way of measuring the services bartered, it should be possible to make a meaningful barter services deal.

IntroNiche is an online marketplace dedicated solely to helping businesses find partners, for barter services exchange and other deals in business and advertising.