Banner Exchange is one of the easiest and basic forms of cross-promotion possible.

Advantages of Banner Exchange:

- Increased direct traffic to website
- Interesting content for the website or the blog - some banners just happen to be pretty!

Check out all this companies wanting to do a banner exchange or another form of internet cross-promotion on IntroNiche!

To start a banner exchange on IntroNiche, just post a free classified on the platform. Indicate you're willing to do a deal in blog or website space and write in the title that you want to do a banner exchange or write in the text that you want to do a banner exchange.

Websites wishing to perform a banner exchange just need to agree on where to place the banner exchange and how long the banner exchange will last (banner exchange is typically a short time deal).

More information on banner exchanges

However, there are some pitfalls in banner exchanging.

Specifically, websites engaging in too much banner exchange can be considered as banner spammers. Not only does it look ugly, excessive banner exchange could also lead to a diminished pagerank. Which off course is not the purpose of a banner exchange.

IntroNiche would recommend having no more than three banner exchanges running at any given time except if you have more than one landing page.

Next to that, IntroNiche would also recommend only to exchange banners with websites or blogs covering the same niche market or target group as your website or blog does.

Highly relevant banner exchange will not put off your customers and therefore not be considered as harmful banner exchange.

Alternatively, check the learnings on link exchange. It's almost the same thing as a banner exchange, it's just easier than a banner exchange as you need no banners to exchange, just links.